March 28 – April 30, 1976
In our early years we made a poster for every show. Before Karen Truax’s show of hand-colored photographs, all of the work we showedc had been black and white. This was, therefore, the first time that we were faced with the problem that to do a color poster, not only was it going through the press four times (at four times the cost) but we would have to pay hundreds of dollars for a color separation. Our co-founder and great graphic designer, Ann Hughes, considered making spot color masks by hand using rubylith, but ultimately we decided that work needed to be printed in color with a proper color separation and that we would have to figure out how to pay for it somehow. To that point we had never sold as much as a single print, but we sold enough of Karen’s prints out of the show to exactly pay for the poster. We took it as a sign that we should always do the right thing and figure how to pay for it somehow.
– Christopher Rauschenberg